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Principles of Marketing Management (3 credits)
Course Description

In today’s complex environment, everyone and every organization need marketing skills and knowledge. For example you would need marketing skills to market yourself in the competitive labor market. As for the firms – the market is extremely competitive, technology is making alternatives and low-distribution methods possible, product life cycles are accelerating, and customers are becoming less loyal and more sophisticated while at the same time, becoming more demanding. A key challenge facing firms is to determine how to deploy highly effective marketing managers to perform in this complex environment.

The term “marketing” means different things to different people. Those who have not studied marketing usually have misconceptions as to what it’s all about. People often mis-conceptualize marketing as selling. Marketing is more than selling. It is “a process by which companies creates value for customers and build strong customer relationships in order to capture value from customers in return” (Kotler & Armstrong, 2012, p.28). In this course, you will learn some of the concepts and terminology of marketing; you’ll be exposed to some of the marketing decision-making tools, dynamics of marketing environment and customer behavior, and the contemporary marketing mix strategies.
(Instructor: Dr. Radeslave Baltezarevic)

International Marketing (3 credits)
Course Description

This course provides an overview of approaches to global marketing. This course explores the international marketing process and structure. Students will learn about the impacts of culture, economy, politics and infrastructure when developing an international marketing plan. It utilizes case studies to cover both failures and success in international marketing, and highlight important cultural considerations.
(Instructor: Dr. Radeslave Baltezarevic)

Research Methods (1 credit)
Course Description

This course will teach students current methods for searching for, finding, accessing, and using information in a sound manner. The students will learn methods for putting a search strategy for efficiently finding the right information that they need. The students will also learn web search principles that, when coupled with good strategies, help a person find the most pertinent information available in the shortest time possible. After finding sources of information, students will learn to evaluate these sources for relevancy and bias, to be able to make use of the right source of information for their research.
(Instructor: Dr. Radeslave Baltezarevic)

 

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